We
reshape
media partnerships

Runa Sports was established by CEO Richard Jakab, who has extensive experience in the media industry. The company’s goal is to support businesses within the betting ecosystem in acquiring and effectively managing sports rights
The name Runa, of Scandinavian origin, comes from the Old Norse word meaning "secret." Deeply rooted in ancient Norse culture, this name has a rich history and is still in use today, both historically and in modern times. Historically, the name Runa was linked to the runic alphabet, an ancient writing system used by the Norse and other Germanic peoples. The runes were thought to possess mystical powers and were often carved for magical inscriptions, divination, and secret communication. As a result, the name Runa came to symbolize enigma, secrecy, and hidden knowledge.
Runa Sports is a unique, independent boutique sports agency that is reshaping the landscape of media partnerships.
About us
Runa Sports was established
by CEO Richard Jakab, who has extensive experience in the media industry. The company’s goal
is to support businesses within the betting ecosystem
in acquiring and effectively managing sports rights
The name Runa, of Scandinavian origin, comes from the Old Norse word meaning "secret." Deeply rooted in ancient Norse culture, this name has a rich history
and is still in use today, both historically and in modern times. Historically, the name Runa was linked to the runic alphabet,
an ancient writing system used
by the Norse and other Germanic peoples. The runes were thought to possess mystical powers
and were often carved for magical inscriptions, divination, and secret communication. As a result,
the name Runa came to symbolize enigma, secrecy, and hidden knowledge.
Runa Sports is a unique, independent boutique sports agency that is reshaping
the landscape of media partnerships.
About us
Now based in Stockholm, Sweden, Richard has a deep understanding of the evolving needs from the betting ecosystem. His clients / partners value his sharp business insight, approachable demeanor, and knack for building lasting relationships that support their objectives. He takes pleasure in offering fresh ideas on how they can accelerate their growth and progress efficiently
After more than 20 years in the media industry, Richard launched Runa Sports, drawing on his extensive experience in senior roles at prominent companies such as Sony Pictures, Red Bull Media House, and EFG (ESL FaceIt Group).
Founder and CEO
Richard Jakab
Now based in Stockholm, Sweden, Richard has a deep understanding of the evolving needs from
the betting ecosystem. His clients / partners value his sharp business insight, approachable demeanor, and knack for building lasting relationships that support their objectives. He takes pleasure
in offering fresh ideas on how they can accelerate their growth
and progress efficiently
After more than 20 years
in the media industry, Richard launched Runa Sports, drawing
on his extensive experience
in senior roles at prominent companies such as Sony Pictures, Red Bull Media House, and EFG (ESL FaceIt Group).
Founder and CEO
Richard Jakab
Our
partners
Contact
richard@runasports.lu
+46 723 610 861
Richard Jakab CEO
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